Fajarasia.co – Investments in digital companies are said to be able to form an ecosystem and create long-term business strategies.
An example is the investment made by Bukalapak in Allo Bank, or Gojek and Grab which invested in LinkAja, or Akulaku which bought shares of Bank Neo. The shares purchased by the digital company are not too large, but they are still interested in investing in companies that are already doing well.
According to Yoris Sebastian, Founder of OMG Creative Consulting, investments made by digital companies are things that are usually done by digital companies, both domestically and abroad.
“In the past, one company was held by a large or majority share, but now in the era, share ownership in one company is small and held by many investors,” Yoris said in a statement quoted on Saturday.
The investment made by the digital company imitates Google, which invests in various companies that are already running. Yoris estimates that the purpose of the digital company to invest in other companies is to dominate the market and create a bigger and stronger digital ecosystem.
“Usually the owner of the company being acquired is made a commissioner. Like Tokopedia which acquired Bridestory and Parentstory. The founder remains a minority shareholder along with other minority shareholders. However, investors still entrust the running of the company to the founder. Investors buy because of the founder, not just the idea. Investors It still needs the founder to grow the company,” said Yoris.
Yoris judged that the digital company’s move to buy several company shares was a step of coopetition (collaborating), not competition (competing with one another). Many global digital companies are currently coopetition rather than competition, so another goal of this acquisition is to reduce unhealthy price wars. This creates a healthier and larger ecosystem.
“The greater the potential for the company to grow and the founders have a good vision, the more shareholders will hold shares in the company. Entering in a small number of shares is considered by some investors to be sufficient to create an ecosystem and reduce competition. So what is being targeted is the company’s strategic business. purchased,” said Yoris.
The Singapore government’s investment company, said Yoris, has acquired a start-up company in Silicon Valley. The company and its founders are taken away completely unknown. However, because the idea was good, they entered as angel capital in the startup company with a 7 percent share ownership.
When the startup that is financed wants to expand its business in Asia, it must open an office and pay taxes in Singapore.
“Look at Astra and Telkomsel which entered Gojek. The Korean film industry also bought shares of the largest cinema network in Indonesia. Currently, investors are investing looking at the strategic business of the digital company in the future and the potential for collaboration that can be formed. So don’t just look at the number of shares small one,” said Yoris.
Although the global and Indonesian capital market industries are experiencing pressure due to the increase in FED interest rates, Yoris sees that the opportunity for technology companies in Indonesia is still very wide open. Yoris admits that currently angel investors who will enter digital companies are much more careful by looking at their business plans.
“They will avoid start-ups that still burn money. Currently, many angel investors are looking for companies that have a clear business plan,” said Yoris. *****
