Fajarasia.co- Minister of Tourism and Creative Economy Sandiaga Salahuddin Uno stressed the importance of active community involvement in supporting the development of tourist villages so as to encourage economic revival and job opportunities.
Sandiaga attended a tourism awareness socialization activity in a series of work visits in Lombok, West Nusa Tenggara to increase the capacity of human resources in services in tourist villages.
“We are socializing this tourist village and the enthusiasm of the community is extraordinary. Community participation is very important to raise the advantages of their respective regions. People must be really aware of tourism and this awareness will be part of the strength of the tourism ecosystem and the creative economy,” said Sandiaga Uno. quoted from the official broadcast, received by the Editor, Monday (27/6/2022).
The Tourism Awareness Socialization activity took place in Senteluk Village, West Lombok Regency and simultaneously in 4 other villages namely Pusuk Lestari Village in West Lombok Regency, Gili Indah Village and Medana Village in North Lombok Regency and Jerowaru Village in North Lombok Regency which was attended by community groups and actors. tourist.
In addition to understanding the potential that exists, the public must also understand the important values contained in Sapta Pesona, namely security, order, cleanliness, coolness, beauty, friendliness, and memories.
The actualization of these values is part of daily behavior in serving tourists so that they support the growth of the tourism climate and animate the value of local cultural wisdom. A conscious understanding of tourism is expected to be able to build the mindset of the community so that they become active players in the development of tourism in their area.
“Cleanliness and hospitality are two very important things (to be maintained) and of course no less important is community participation to promote the advantages of their respective regions,” he said.
Sandiaga hopes that this socialization will not only become concrete evidence of the government’s presence in an effort to improve the community’s economy. However, the socialization is expected to be a momentum for opening the widest possible employment opportunities and raising public awareness of the tourism potential in the area. Moreover, there are a number of major events being held in West Nusa Tenggara such as the Mandalika MotoGP, Pesona Senggigi, and MXGP Samota, Sumbawa.
“Residents here must be really aware of tourism. They must really be part of the strength of the tourism ecosystem and the creative economy and later investors will come by themselves to build homestays with residents, build creative economy products and automatically tourist visits will increase,” said Sandiaga.
In line with the Menparekraf statement, in the opening of the Tourism Awareness Socialization in 5 Tourism Villages in West Nusa Tenggara, the Deputy Secretary for Resources and Institutions of the Ministry of Tourism and Creative Economy, Adella Raung, said that increasing the capacity of human resources (HR) is the focus of the Tourism Awareness Campaign program, with outreach activities. as one of the steps.
“To answer the challenges that arise, the Ministry of Tourism and Creative Economy is accelerating the recovery of the tourism sector, which is focused on increasing human resource capacity, which is carried out through the Tourism Awareness Campaign program,” said Adella.
The Tourism Awareness Campaign will take place in 2022-2023, aimed at tourism actors and residents in 65 tourist villages in 2022 and 90 tourist villages in 2023 in 4 Super Priority Destinations, including Lake Toba, Borobudur-Yogya-Prambanan, Mandalika, and Labuan Bajo, as well as 2 Priority Tourism Destinations Bromo-Tengger-Semeru and Wakatobi.
Regarding tourism villages, Adella explained that tourist villages have an important role in developing Indonesia.
“Tourism villages have great potential to revive tourism in Indonesia. We see the potential for huge job opportunities and good business opportunities for tourism and creative economy actors,” he said.****
